Print advertisements for Langtry's Pharmacy date back to the 1950s and they were in the government Register of Pharmacies in 1960. Online records suggest that Langtry's shop was demolished in 1975 (however, they moved at least once based off Kete documents) MAVtech has another Langtry's slide from a similar era as this one which advertises Kodak photographic film (also searchable on Kete) as well as one advertising perfume. 

The 1966 Encyclopaedia of New Zealand stated that a pharmacist had two years of academic training followed by a two year apprenticeship- but the University of Otago was about to launch a bachelors degree which would cut the apprenticeship down to one year. This combination of a degree and a one year internship is still used today- although the University of Auckland also offers a relevant degree.

Print advertisements for Langtry's Pharmacy date back to the 1950s and they were in the government Register of Pharmacies in 1960 (although at the different address of 281 Oxford Street at that time). MAVtech has another Langtry's slide from a similar era as this one which advertises Kodak photographic film (also searchable on Kete). 

However, we know that this slide was later than the film one due to the product it advertises. The 'Koto' fragrance was launched in 1967 and you can still buy it today. According to a perfume website, the scents of 'Koto' are  Aldehydes, Green Notes, Spices and Citruses; middle notes are Narcissus, Orris Root, Gardenia, Rose, Jasmine and Lily-of-the-Valley; base notes are oak moss, Leather, Castoreum, Patchouli, Amber and Vetiver. 

In the late 1960s there were a lot of films which featured a (very stereotyped!) version of 'the mystic East'- with the James Bond film 'You Only Live Twice' being a notable example released in 1967- the same year as 'Koto'. A nice bit of marketing from a local business- or just a coincidence? Either way, products which offered a slice of the 'life' seen on screen were bound to be big sellers.

W. Stuart Donnelly was a stalwart of Foxton's medical services. He began his career in the town working for pharmacist  Thomas Crotty  before buying his business. For a time an optician called at his chemist shop once a week- the only optician service the town had. Kete records show Donnelly's shop on Foxton's Main Street from 1960-1970. Records do not  show where his shop was before that time (records show that Donnelly owned a shop in 1952). He also appears to have owned a pharmacy in Levin.

W. Stuart Donnelly was also the Mayor of Foxton Borough from 1972-1978. A photograph exists of him standing in his shop (this can be found on Kete by searching 'W. Stuart Donnelly').

But is wasn't all about prescriptions! This slide was advertising cosmetics. If this slide is to be believed, a green shade about the eyes would certainly let them 'dominate'.....

 W. Stuart Donnelly was a stalwart of Foxton's medical services. He began his career in the town working for pharmacist  Thomas Crotty  before buying his business. For a time an optician called at his chemist shop once a week- the only optician service the town had. Kete records show Donnelly's shop on Foxton's Main Street from 1960-1970. Records do not  show where his shop was before that time (records show that Donnelly owned a shop in 1952). He also appears to have owned a pharmacy in Levin.

W. Stuart Donnelly was also the Mayor of Foxton Borough from 1972-1978. A photograph exists of him standing in his shop (this can be found on Kete by searching 'W. Stuart Donnelly').

There were more than just pills on offer at the chemists. This 'Trufood' would have been just the thing for a baby's meal. Judging by the different handwriting script which displays Donnelly's name, this slide would have been made by 'Trufood' in bulk and then modified with the name of each local seller.

Chemist shops often sold photographic equipment in the early 20th century- especially in small towns which couldn't support a specialist business. Given that photography meant darkrooms and darkrooms involved chemicals it was a perfect match! The fact that F&R Campbell were opticians made even more sense- snapshot cameras all had lenses after all.....

This is a packet of masks for magic lantern slides. The masks were finely cut pieces of black paper in various shapes such as square, oval, thick boarder etc. The masks were pressed against the glass magic lantern slide to focus the viewer's eyes on the most important, central part of the picture. The lantern would project these images onto a wall.

F&R Campbell were based in Feilding. They were advertising in the local paper in 1914 which would have been around the time these 'Primus' slide masks were made. 

G. W. WEBLEY
SIGN WRITER AND DECORATOR
Oxford St, Levin.
estimates given

*************

W. PALMER

OXFORD STREET, LEVIN,

LATE JAMIESON.

Furniture, Bedding, Mattresses, Etc. Joinery, Shop Fittings, Etc.

Give C. SMITH, Levin, 5/6 weekly for 7 months and he'll get you a Free Wheel Cycle from England.
Give SMITH 5/6 weekly for 14 months and he'll get you the best and must cornplete English Bicycle from the factory.
Give SMITH 5/6 weekly for 6 months and he'll get you a Bicycle from America.
Give SMITH 5/6 weekly for 12 months and he'll get you the best American or British American Bicycle-thats all.

**********************

Mr D.S. Mackenzie
Dentist
Levin.

*******************

YOUR MOTHER'S
Old-fashioned Ginger-bread Cookies

TASTED BETTER than those you have now-a days. There is reason for it. If you dont think so, come to us for a quarter- pound of our grand JAMAICA GINGER: it is a light, golden, corn colour-not the muddy, (dark, brownish yellow kind you have generally bought. But when you come to the flavour, that's when the delight comes : it has the true, old-time Ginger flavour-all of the streogth without the twang and bite of that ground rope-red pepper combination. We suggest that if you need Ginger you buy It. from us, lay aside what remains on hand of the old Ginger you have been using, and see if in taste and colour ours does not outshine the old one. If not, bring it back. Ours costs lOd the quarter-pound, 3/- the pound.

From E. F. LEVY, M.P.S.,
The leading arid oldest-established Chemist, Oxford street, Levin.

(Mrs J. Whitaker, Levin handwritten in top right corner)

BARRAUD & ABRAHAM Ltd.
Palmerston North

General merchants & Seedsmen

Agents for : White and Mackay whiskey, sandeman's wines, Carfax teas, Cooper's Dip, Booth, Macdonald & Co., Ltd., Machinery Automatic Self-opening Gate etc., etc., etc.

Insurance: Commercial Union Assurance Co., Ltd., Fire, Marine and Accident, N.Z; Shipping Co., Ltd., Oceanic Steamship Co.

Advances made on wool clips.

BRANCHES AT FEILDING AND DANNEVIRKE.

**************

C. FRECHLING
Tailor

Oxford Street, levin.

Riding Breeches, Ladies Costumes.

*************

REMEMBER WHEN YOU BUY SWEETS

J.E. DEAN
Of the BOROUGH FRUIT SHOP,
Has over £200 worth to select from.
Next door to Post Office, Levin.

*************

J. F. DAY
Pharmaceutical and Dispensing
CHEMIST.

Physician's Prescriptions and Family Recipes accurately dispensed and prepared and posted free to any address in New Zealand.

High Grade Sponges
Perfumery
Tooth Brushes
Hair Brushes
Toilet Requisites of all kinds

Enema and Rubba Goods
All Patent and Proprietary Medicines
Mineral Waters
Horse and Cattle Medicines

J. F. DAY, Levin Pharmacy.

1.Manawatu railway company's vision speeded Levin district's development.

The saga of the Wellington and Manawatu Railway Company's pioneer railway enterprise which, more than any other single act of private enterprise, expedited the opening up and development of the Manawatu, must always hold a place of pride in the history of Levin and the Horowhenua district. In those far-off days there was no Welfare State, as we know it today, and in many fields of progress the pioneers had to be prepared to back up their visions and faith in their new country with their own hard-won savings.

2. Levin personalities in earliest days.

The first Dairy Factory in Levin was situated in Weraroa Road between where the Horowhenua College now stands and Queen Street. The manager was Mr, A. J. Galishan. He was probably also the first cyclist in the area.

3. This date would have made firemen town's pioneers.

A slightly perplexing exhibit recently came to light during a hunt for early records. This is a copy of the by-laws, rules and regulations of the Levin Fire Brigade, printed in Wellington in 1921.

4. Maoris missed their train after night-long vigil.

A group of Maoris waited at the Levin Railway station, then at Roslyn Road crossing.

5. Weraroa at the turn of the century.

In the years round 1900 Weraroa was the main centre.