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Levin Auctioneering Co. Ltd Cinema Advertising Slide

From antiques to furniture a trip to the auctioneers was the offline version of popular internet auction sites. This company also took out paper advertising which can be seen on Kete Horowhenua (https://horowhenua.kete.net.nz/item/9d7d6049-c491-45ac-8c35-3a2b02e6c830) but they were then in a different location and under a different auctioneer. The printed advert was from the 1950s- it is believed that this slide was made later.

Unlike a newspaper which was read by one person at a time, a cinema slide was projected at the end of a film's intermission (later, when intermissions fell out of favour, they were often screened before the film began). The projectionist had to display and remove the slide in a few seconds- otherwise the heat from the projector's lamp would crack the glass!

Becoming a projectionist took around five years of on the job training- and preparing the advertising slides was one of the first jobs a trainee was entrusted with. Just don't crack the slides.....

Page 13: 50th Jubilee Commemoration supplement

1) Land was cheap and terms generous for a settler who was willing to clear his holding from bush.

First class town, suburban and rural land in the centre of one of the most fertile tracts of flat country at prices varying from £2 to £6 an acre. That was the offer made by the Crown Lands Office in 1889 after the Government survey of the Levin area.

2) Survivors of massacre first to clear bush.

The clearing where the Ostlers - the first family in the Levin block - settled, was the refuge of Maori survivors of Te Rauparaha's massacre.

3) Terms of settlement on land in 1889.

"Charming, romantic township". This is the description above the sale notice of another block of block near Levin, put

up for auction by T. Kennedy, MacDonald and Co, on instructions from the Manawatu Railway Company.

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