Found 30 results

Shop Local in Ashhurst- Cinema Advertising Slide

'Shop Local' campaigns are not just a modern thing! Long before the internet made your computer a virtual department store, the motor car was quite literally driving people away from the local Main Street and into the big cities. Small cinemas often carried ads for local shops and in this Ashhurst example, a slide screened before these ads had a general 'shop local' message.

Who paid for this slide? The local business owners? The cinema manager- who got commission on every cinema advertising slide bought? Or was it a local business association who convinced the cinema manager to make a 'free slide' for the good of the town? We may never know. But we do know that by the 1970s many local cinemas had closed down as a night out became a night out of town. Many Horowhenua towns did not escape this trend.

18 Outside the first tunnel

With tourches at the ready, abot to enter the first tunnel.

Left to Right: Connor Dewar, Joann Ransom, Liam Dewar.

01 Ticket Tent

Walkers met at the Ashhurst Domain - where the official tent was.

02 Buses taking walkers to the start

At the Ashhurst Domain buses were waiting to take the 1,200 walkers to the start of the walk - through the Manawatu Gorge by the crushed lime works.

21 A diversion

near the entrance to the second tunnel - this track lead to ... nowhere!

Search settings