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Rachelle Gowns- Cinema Advertising Slide (2)

This is the second slide from Rachelle Gowns, and they both seem to follow a seasonal theme. The first slide (searchable on Kete, just type in 'Rachelle Gowns' in the search bar) had an autumn theme- but the daffodils on this slide seem to symbolise a spring collection.


The New Zealand Companies Register shows that Rachelle Gowns was incorporated on the 26th of November, 1962 and was dissolved in 1990. Going to the cinema was a lot less formal in the 1960s than it was decades earlier- but you didn't want to be scruffy! 'God Save The Queen' still played before each screening and stayed that way until the end of the decade. Newsreels also gave the cinema a more formal atmosphere of education as well as entertainment.  That, and the overseas fashions in 1960s films would have made the cinema the perfect place to advertise. 


Rachelle Gown's slide would most likely have been screened during the end of intermission. Kete Horowhenua also has a 1981 print ad from this business which can be seen here https://horowhenua.kete.net.nz/item/7ca73eeb-f726-4eb7-bdaf-94015d0f92d8 

Levin Wanderers under 18 grade, winners of the Sisson Cup

Penciled on back - Levin Wanderers under 18 grade, 1969 (winners of the Sisson Cup). Back row, T. Davey, P. Rewita, P. Karitiana, S. Walker, D. King, D. Wilkinson, M. Kingi, R. Peachy, B. Paul. Front row: B. Kildey (manager), B. McGregor, P. Warren, R. Ngahona, V. Millard (coach). Sat. Nov. 15, 1969.

Written on back with black ballpoint pen – Sport Today

Written on back with red ballpoint pen – Wanderers Rugby Team

Stamped on back with black ink - Horowhenua Historical Society. Acc. No. 137 Date.

Levin Wanderers under 18 grade, 1969 (winners of the Sisson Cup) 1 B&W photo print

Formal group photo. Left to Right - Back Row: T. Davey, P. Rewita, P. Karitiana, S. Walker. Centre Row: D. King, D. Wilkinson, M. Kingi, R. Peachy, B. Paul. Front Row: B. Kildey (manager), B. McGregor, P. Warren (holding Sisson Cup), R. Ngahona, V. Millard (coach).

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Miss Wilson, a winner in hairdressing competitions, 1969

Penciled on back - Miss Julie Wilson employee of Gilroy Hairstylists winner of the intermediate day style under 4 years section of hairdressing competitions at Wanganui. Thurs. Aug. 7, 1969.

Stamped on back with black ink - Horowhenua Historical Society. Acc. No. 137 Date.

Miss Wilson, a winner in hairdressing competitions, 1969 1 B&W photo print

Miss Julie Wilson, employee of Gilroy Hairstylists, winner of the intermediate day style (under 4 years section) during hairdressing competitions at Whanganui.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Mrs Parkin & Miss Barton, fashion at Levin Racing Club meeting

Penciled on back - Mrs E.G. Parkin of Otaki winner of $50 in the fashion-setter competition at the Levin Racing Club’s winter meeting, seen with Miss Sue Barton assistant judge. Thurs. July 31, 1969.

Stamped on back with black ink - Horowhenua Historical Society. Acc. No. 137 Date.

Mrs E.G. Parkin (left) of Otaki, winner of $50 in the fashion-setter competition at the Levin Racing Club’s winter meeting, with Miss Sue Barton (right) assistant judge. 1 B&W photo print

Man (unidentified) in background.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

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