Kete Horowhenua

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Poroutawhao School Standard 5-6 Class Photo 1962

POROUTAWHAO Std 5-61962

Back: Mr Taylor, Alan Cockrell, Hirama Tamihana, Rodney Speirs, Gordon Collis, Doug Easton, Bruce Hill, Robin Kerehoma, Tom Standen, ……..

2nd Row: Natty Tatana, Teddy Hirini, Trevor Hill, Alistair Lewis, Bronwyn Thompson, Helen Matenga, Malcolm Pratt, Charlie Cockrell, Boss Hirini

1st Row: ? Marie O’Donnell, Carolyn Jinkinson, Mama Hirini, Anne Grundy, Robyn McLennan, …….., Shirley Hayfield, Marilyn Bagrie, Rosemary Blake

Front: Darcy Lewis, Dennis Hayfield, Nobby Jinkinson

Poroutawhao School Standards 5-6 Class Phooto 1963

POROUTAWHAO Std 5-6 1963 

Back: Tom Standen, Chris Hayward, Jim Adin, Gordon Collis, Philip Hogg

3rd Row: Ron Mitchell, Jack Tamihana, …….., Rodney Speirs, …….., Hirama Tamihana, Nobby Jinkinson, …….., Robert Herbert

2nd Row; Mr Taylor, Dennis Hayfield, Russell Pratt, Geoff Lewis, …….., Alan Cockrell, …….., Fred Marchant, Trevor Collis, Miles Esau

1st Row: Jennifer Thornton, …….., Colleen Waite, Anne Grundy, Lynn Taylor, Jonis Nahona, Mama Hirini, Janice Adin

Front: Trevor Easton, …….., Darcy Lewis 

Poroutawhao School Standard 5-6 Class Photo 1961

POROUTAWHAO Std 5-61961 

Back: Jim Thornton, Robert Tatana, Alistair Lewis, Dennis Williams, Keith Graham, Norman Smyth, Geoffrey Herbert, Mick Tatana, Charlie Matenga 

2nd Row: Boss Hirini, Paddy Bishop, Bruce Hill, Nattie Tatana, Helen Matenga, Bronwyn Thompson, Malcolm Pratt, Charlie Cockrell, Robert Waaka, Teddy Hirini

1st Row: Marilyn Bagrie, Glennis Herbert, Christina McKay, Hinga Graham, Alida Cockrell, Jeanette Swan, Robyn McLennan, Shirley Hayfield, Carolyn Jinkinson

Front: Colin McKay, Doug Easton, Rex Hopper

Poroutawhao School Junior Class Photo 1963

POROUTAWHAO JUNIORS1963 

Back: Michael Munich, Ivan Kane, Derek Speirs, Gerard Puts, John Bartholomew, Mel Easton, Bill Tatana, Peter Tait, Ross Gordon, Steven Hewitt, Stanford Kiriona

Middle: Peter Davies, Philip Withell, Donald Stewart, Kevin Pratt, Tai Tatana, William Empson, Brian Kilsby, Trevor Kernohan, Richard Anderson, Grant Mitchell, Russell Anderson

Front: Diane Henson, Jan Herbert, Debra Tamihana, Janet Pearson, Elizabeth Speirs, Susan Hogg, Susan Bartholomew, Colleen Morgan, Lynda Adin, Linda Gwynn, Pauline Bartholomew 

Levin Carrying Company- Cinema Advertising Slide (2)

 Kete records show that this company was owned by Lance Osborne and was trading in the mid 1960s. The company no longer trades, with many competitors setting up in the last forty years. The fact that a local company in a small town could move household furniture New Zealand wide would have been quite an achievement! Another slide from this firm boasts about the CB radios each truck carried, which would have helped drivers stay in touch during long distance moves.

The truck's bumper advertises daily runs from Levin, Shannon, Foxton and Palmerston North.

The second slide (also on Kete) shows a truck carrying industrial loads, so they didn't just do furniture removal work.


Barnao's Music Shop- Cinema Advertising Slide (2)

This is one of multiple cinema advertising slides on Kete Horowhenua from Barnao's Music Shop.

Barnao's Music Shop was trading in Levin from 1962-1988. It was the passion of Giuseppe Antonio Barnao whose love of music began when we was gifted a clarinet in 1942. He worked in a music shop the following year and his talents saw him join dance bands and serve as an Army Bandsman. He was a member of Levin bands for decades. A web search will reveal lots of archived interviews and articles about Mr. Barnao. Barnao's shop printed advertising sleeves for the records they sold. The reference to 'the swinginest music store in town' would date this slide to the 1960s/very early 1970s! This slide would have been used to advertise the shop during a film at the cinema. 

Frost Motors Limited- Cinema Advertising Slide

This dealership was owned by none other than Ron Frost, a New Zealand motorsport legend who not only raced cars in Levin and around the country but who also organised races and attracted new motorsport talent to New Zealand.

Ron Frost was born in England and served in the British Army during the Second World War- including many years as a POW until he escaped a German prisoner of war camp in 1945.

Frost Motors started out selling new cars from the Rootes group (including Hillmans, Humbers and Sunbeams) but they later opened a used car yard near their first location. The new car showrooms and petrol pumps were on Oxford Street South. The used car lot was on Oxford Street North. The business remained in the family until the late 1970s.

There is a wealth of knowledge about Ron Frost online.

The car on the slide has a number plate which reads '1966' which is a great indication of when this slide was made! 

Langtry's Pharmacy / Shiseido- Cinema Advertising Slide

Print advertisements for Langtry's Pharmacy date back to the 1950s and they were in the government Register of Pharmacies in 1960 (although at the different address of 281 Oxford Street at that time). MAVtech has another Langtry's slide from a similar era as this one which advertises Kodak photographic film (also searchable on Kete). 

However, we know that this slide was later than the film one due to the product it advertises. The 'Koto' fragrance was launched in 1967 and you can still buy it today. According to a perfume website, the scents of 'Koto' are  Aldehydes, Green Notes, Spices and Citruses; middle notes are Narcissus, Orris Root, Gardenia, Rose, Jasmine and Lily-of-the-Valley; base notes are oak moss, Leather, Castoreum, Patchouli, Amber and Vetiver. 

In the late 1960s there were a lot of films which featured a (very stereotyped!) version of 'the mystic East'- with the James Bond film 'You Only Live Twice' being a notable example released in 1967- the same year as 'Koto'. A nice bit of marketing from a local business- or just a coincidence? Either way, products which offered a slice of the 'life' seen on screen were bound to be big sellers.


W. Stuart Donnelly- Cinema Advertising Slide (3)

 W. Stuart Donnelly was a stalwart of Foxton's medical services. He began his career in the town working for pharmacist  Thomas Crotty  before buying his business. For a time an optician called at his chemist shop once a week- the only optician service the town had. Kete records show Donnelly's shop on Foxton's Main Street from 1960-1970. Records do not  show where his shop was before that time (records show that Donnelly owned a shop in 1952). He also appears to have owned a pharmacy in Levin. W. Stuart Donnelly was also the Mayor of Foxton Borough from 1972-1978. A photograph exists of him standing in his shop (this can be found on Kete by searching 'W. Stuart Donnelly'). 

The 'Gala' range of cosmetics seems to have been a popular line for Donnelly's business. This is the second cinema advertising slide featuring their products!

TALA Record -'Lace Covered Windows"

 One of the smallest record labels in the country, TALA was set up in Levin in 1957. In the beginning it stood for 'To Assist Levin Artists' but, with few local acts coming forward, it was changed to 'To Assist Local Artists'. Either way, this label had around forty releases, each featuring New Zealand artists. 


The label's owner, Wally Clark, was quick to pick up on international trends in music and always found local bands who were playing the right tune. This particular tune is by the Warren Sisters who were one of Clark's original TALA talents. 'Lace Covered Windows' was released in around 1968 and was among the last TALA releases.



Follow the link below for a picture of these artists on Kete 



https://horowhenua.kete.net.nz/item/b734f09f-9000-4f64-a332-7f4c1bb84990



Wally Clark was also a professional photographer who also cornered the Levin TV hire market- a very busy man!  

Levin Auctioneering Co. Ltd Cinema Advertising Slide

From antiques to furniture a trip to the auctioneers was the offline version of popular internet auction sites. This company also took out paper advertising which can be seen on Kete Horowhenua (https://horowhenua.kete.net.nz/item/9d7d6049-c491-45ac-8c35-3a2b02e6c830) but they were then in a different location and under a different auctioneer. The printed advert was from the 1950s- it is believed that this slide was made later.

Unlike a newspaper which was read by one person at a time, a cinema slide was projected at the end of a film's intermission (later, when intermissions fell out of favour, they were often screened before the film began). The projectionist had to display and remove the slide in a few seconds- otherwise the heat from the projector's lamp would crack the glass!

Becoming a projectionist took around five years of on the job training- and preparing the advertising slides was one of the first jobs a trainee was entrusted with. Just don't crack the slides.....

Royal Home Cookery- Cinema Advertising Slide (Weddings)

Royal Home Cookery knew how to advertise! This is the second cinema advertising slide advertising this business that we have found in the MAVtech records (the first is also on Kete).

Weddings were big business in the 1950s/1960s when this slide was made. The marriage rate was over thirty people per thousand for these two decades and peaked at around forty three people per thousand in 1970. It's just over ten people per thousand today. 

With many brides and grooms being in their teens and just starting out on their own, having a firm to handle the catering would have been a big help- and Royal Home Cookery was standing by!

A lot of first dates happened in the cinemas- would it be a stretch to say that they were planting the idea early? 

After the Second World War it was common for couples to have a professional photographer at their wedding- prior to this formal pictures were often taken in a studio before and after the ceremony. This changing trend is captured in this slide.
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