Released on the 20th of October, 1933 'The Way To Love' is a Hollywood movie starring Ann Dvorak and Maurice Chevalier. It's plot revolves around carefree drifter who has to save a beautiful performer who is threatened by her partner in a knife throwing act.

This film is one of the last of the 'pre-Code' Hollywood films. These were made between the introduction of the sound 'talkies' in 1927 and the enforcement of the moralistic 'Hays Code' in 1934. With the expanded possibilities of adding dialogue to films (and the need to keep audiences paying during the Great Depression) Hollywood gravitated towards sensationalistic plots with sex appeal, violence and drama.

In response to these films many US states threatened to make their own individual censorship laws meaning that multiple 'cuts' of a single film would have to be made. In response, Hollywood adopted their own, internally enforced moral code which headed off this threat.  The Hays Code would be enforced until the 1960s. 

This film was screened in Foxton on the 4th of August 1934. The 'Manawatu Times' had the following write up on it...

MAURICE CHEVALIER'S “THE WAY TO LOVE”

Bringing new songs and new smiles as a handsome guide of a Parisian tourist agency, Maurice Chevalier Is playing at the Foxton Town Hall to-night in his newest starring Paramount picture, "The Way to Love.” With him are Ann Dvorak and Edward Everett Horton. Maurice takes us on a tour through Paris where he knows all the beauties both scenic and human. His adventures supply all with a delightful hour's entertainment. The new songs he introduces are "It’s Oh, It’s Ah!”, "I’m a Lover of Paree,” “In a One Room Flat” and “The Way to Love.” A selected list of short subjects includes the Mickey Mouse cartoon “Mickey’s Orphans.” 

The theatre was the 'Coronation Hall' and it still stands in Foxton today as the home of the MAVtech Museum. It is still a working cinemas as well! This slide would have been screened during  other films to advertise 'The Way To Love'. Soon to be released features were known as 'coming attractions'. The projectionist has written the day the film was to play in removable ink at the bottom of the slide. 

The slide mount was made by 'Consolidated Film Industries' which was a company specialising in making projection grade copies of films as well as advertising slides- so they probably made this slide too! 

This 1932/1933 British musical comedy featured a hapless journalist, a millionaire and a lie about being married which quickly gets out of hand. Musical farces like this were popular in the early 1930s as they made full use of the recently invented sound cinema systems (popularly known as 'talkies'). 

And cinemas needed every advantage they could get! The Great Depression cut household incomes to the bone, and regular cinema visits needed to be justified. Enter the 'double feature'- two films played back-to-back with a single admission price. One of the films in this double billing was a 'B-movie' made with lesser talent and a small budget and served as the warm-up act to the better-known main feature.

In New Zealand, cinemas had to show a minimum percentage of British films- a rule found in many places in the Empire. This led to the 'Quota Quickie' - a low budget, poorly made British film produced in the knowledge it would be needed to fill the quota. In Britain some of these films had such a bad reputation that they played to empty cinemas while the cleaners prepared for the next film. Viewer beware!   

This slide advertised 'Sleepless Nights' on the cinema screen and still has the hand-written notes showing the next screening time. It wasn't a 'Quota Quickie' with ads in the papers calling it a 'Fast and Furious Fun Frolic' and recommending that 'if you are human.... you'll love it!' But not if you were a young human- although there were no legal restrictions the Censor recommended it for adults.

POROUTAWHAO JUNIORS   1933   

Back: Joan Tabor, Peggy Price, Freda Tabor, Sheila Jackson, Phil Kilsby, Peter Arcus, George Anderson, Robert Lethbridge, David Kilsby, Roy Speirs, Bernard Webb, Alan Tait.

Middle: Doreen Aldrich, Jean Arcus, Rene Arcus, Betty Carle, Kathleen Blaremburg, Pat Sloan, Violet Hagley, Watea Wehipeihana, Tira Tiepa, Hannah Hirini

.Front: Bill Taylor, Ray Blaremburg, Des Scott, Keith Mackie, Percy Nicholson, Coogan Hartley, …….., Twi Winiata, Dawson Tamihana, Nattie Tatana.

POROUTAWHAO SENIORS1933 

Back: …….., George Tamihana, Waaka Hapeta, Treanor Hartley, Hilla Winiata, Tama Paurini, …….., Audrey Speirs, ? Edna Doney, Reg Lethbridge, Colin Tait, Ray Scott.

Middle: Rita Kiriona, Wiki Hapeta, …….., Huri Hartley, Rangi Hirini, May Tamihana, Maire Tait, Kathleen Webb, Rae Tait, Vena Aldrich.

Front: Moses Hartley, Timi Hirini, Whi Whi Winiata, Ernie Lethbridge, Peter Blaremburg, Neville Webb, Brian Kilsby, Ernest Sloan, Ted Hagley. 

Written on back - Chas Procter “Bones” Chas McCarthy c 1933 ? Waitarere Beach

Chas Procter and “Bones” Chas McCarthy at Waitarere Beach

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Photo taken in 1933 by Leslie Adkin showing people at Kopuherehere Lagoon (First Lakes).

From the collection at Te Papa.

One black and white photograph and one black and white A4 photocopy.

Penciled on back of the photograph - N Z S Co’s Fire Tuesday 14 / 11/ 33 at 11.0 am

Caption typed at bottom of the photocopy - New Zealand Shipping Co. fire, Main Street Foxton 1936 {corrected to 1933}.

New Zealand Shipping Co. fire, 1933. This photograph was taken on Tuesday 14 November 1933 at about 11am looking across Main Street, Foxton. A fire is in the large wooden building behind the Foxton Public Library (left) and Council Chambers (centre) with a Service Station on the right.

One black and white photograph and one black and white A4 photocopy.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Smoke billows from New Zealand Shipping Co fibre store in Foxton 1933.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

New Zealand Shipping Co fibre store fire, western side of Main Street, Foxton 1933. In front of the burning building is the Foxton Public Library the FoxtonCouncil Chambers.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

James Hughes in his speedboat “Comet” on Lake Horowhenua 1933. An unidentified man is with Mr Hughes, and the Tararua Range is visable in the background.

1 B&W photo print, mounted

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Makers name stamped into the metal on back - Young & Co Auckland

Emblem pin (medal) – “W.I. For Home And Country”, 1933-52

Made of brass metal with colour enamel. Green enamel for background to words “For Home” (top), “And Country” (bottom). Lighter green enamel for fern leaf (centre), over large metal ‘letter symbol’ (W.I.). Red enamel for flower (left) and maple leaf (right).

Made when the movement was known as the “Women’s Institute” (later renamed the “Country Women’s Institute” in 1952).

Was pinned to embroidered banner (see – #.0001).

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Kimberley (Country) Womens’ Institute Honour Board (Presidents 1933 – 1990) Large wooden panel with Gold lettering in timber frame. Attached to back – 2 metal eye-hooks with multi-strand copper wire, allowing board to be hung on wall.

Resided in Kimberly Hall until the hall was sold (2001).

See also – Acc.# 2002.038 Kimberley CWI records. also – Acc.# 2002.032 Kimberly Hall Records.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

James Hughes in his speedboat “Comet” on Lake Horowhenua 1933. An unidentified man is with Mr Hughes and the Tararua Range is in the background.

1 B&W photo print, mounted

Slightly different photograph to 2000.120.0001

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

New Zealand Shipping Co fibre store fire, western side of Main Street, Foxton 1933. In front of the burning building is the Foxton Public Library the FoxtonCouncil Chambers and the Foxton Town Hall.

Two copies

See also f1999.0669

Any use of this image must be accompanied by the credit “Foxton Historical Society”

dis 7.00/preparing land for Woolpack and Textiles factory/

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Inscriptions on reverse read: “Levin. Dec. 1st. 1933” and “Donated Mrs Jordan”

Two unidentified persons stand on the footpath outside A L Williams Tearooms on the western side of Oxford Street, where the DEKA store is now located (2001). On the southern side of the tea rooms is Kenneth Aitken’s bookshop. Parked against the kerb on an angle is a service car with the destinations New Plymouth, Wanganui and Wellington painted on its side.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Black and white photograph.

Written on back – opening of factory.

Workers attending the opening of the Woolpack and Textiles plant, 1933.

Black and white photograph.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Foxton Fire Brigade Senior Rugby team in the 1933. This photograph is taken outside the fire station. No names are available.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Written on back of one of the copies with blue ballpoint pen - Three shops in dip on northern end of Plimmer Terrace damaged by wind 1933. Left to right Woodruffe Second Hand Shop Mrs Connolly’s Lolly Shop (with parrot that talked) Purcell’s Butcher Shop.

Building (housing 3 shops) damaged by severe winds, 1933 2 B&W photo prints, copies

Plimmer Terrace in the ‘dip’ between Stout & Grey Streets. Shops were (L – R): Woodruffe’s secondhand shop. Mrs Connolly’s lolly shop (with talking parrot). Purcell’s Butcher shop.

Original photo damaged.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”